Food B2B marketplace concept - How you can build it with Mercur

In this chapter, we present our vision for building a Food & Beverage B2B marketplace using our B2B marketplace storefront for Mercur. This is not just another marketplace—it is a solution designed specifically for the needs of the F&B industry.

Our concept goes beyond standard marketplace features. It includes all the essential tools for managing perishable products, flexible pricing, compliance tracking, and logistics coordination. We also define integrations with key business systems like ERP, CRM, and cold-chain logistics, ensuring smooth operations from supplier to buyer.

With Mercur as the foundation, our marketplace is scalable, adaptable, and built for long-term success. It gives vendors an easy way to sell and manage stock, buyers a seamless procurement experience, and operators full control over pricing, payments, and marketplace growth.

In the next sections, we’ll explore how this concept works, what features it includes, and why it’s the best approach for F&B businesses looking to scale.

The core of the platform: Mercur with B2B marketplace storefront

At the heart of our B2B F&B marketplace is Mercur, combined with a custom-built B2B marketplace storefront. This foundation provides a ready-to-use platform with all the essential features, integrations, and scalability needed for a high-performing marketplace.

Why Mercur?

✅ Built for B2B – Comes with pre-configured B2B functionalities, including RFQs, custom pricing, multi-vendor management, and flexible payment terms.
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✅ Fully customizable – Adaptable to specific business needs, allowing for tailored workflows, UI/UX, and custom vendor/buyer experiences.
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✅ Seamless integrations – Connects with ERP, CRM, WMS, payment gateways, and AI-powered tools for a smooth end-to-end marketplace operation.
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✅ Scalable & future-proof – Headless and modular architecture ensures the marketplace can grow, evolve, and integrate new technologies without limitations.

Who is the F&B B2B marketplace concept for?

Our F&B B2B Marketplace solution is designed for large Food & Beverage enterprises looking to build and operate their own B2B marketplace. It’s a technology solution, not a marketplace itself—perfect for companies that want to connect suppliers and buyers on a single platform while maintaining full control over operations, pricing, and logistics.

This solution is ideal for:

✅ Large F&B distributors – Companies that want to expand their digital presence, streamline procurement, and offer suppliers a centralized sales platform.

✅ Food manufacturers & suppliers – Enterprises looking to launch a marketplace that connects their network of wholesale buyers, offering automated pricing, compliance tracking, and direct ordering.

✅ Grocery chains & large retailers – Businesses seeking to build their own sourcing hub, allowing multiple suppliers to list products, manage inventory, and fulfill orders efficiently.

✅ F&B enterprises expanding their business model – Companies that want to move beyond direct distribution and create a scalable, data-driven marketplace to enhance customer experience and grow revenue.

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