Industry success stories

In the Food & Beverage (F&B) industry, several leading companies have successfully implemented marketplaces, transforming their operations and achieving significant growth. Here are some notable examples:

AB InBev's BEES platform

Anheuser-Busch InBev (AB InBev), one of the world's largest brewing companies, launched the BEES B2B digital platform to streamline interactions with retailers. BEES allows retailers to place orders, access promotions, and manage deliveries through a user-friendly app. In the second quarter of 2024, BEES accounted for 70% of AB InBev's B2B sales, generating approximately $11.7 billion in gross merchandise value (GMV), with $530 million from third-party products—a 55% increase from the previous year.

Sysco's digital marketplace expansion

Sysco, a prominent food-service distributor, has significantly enhanced its digital strategy through the launch of the Sysco Marketplace. This online platform allows customers to access over 15,000 niche products from third-party suppliers, complementing Sysco's existing offerings. The initiative is a key component of Sysco's "recipe for growth," aiming to enrich the customer experience and drive B2B sales.

Instacart’s business growth

Instacart has become a dominant player in the grocery delivery industry by leveraging a technology-driven, asset-light business model. The company partners with retailers instead of managing its own inventory, allowing for rapid scaling and cost efficiency. In Q2 2024, Instacart reported $8.19 billion in gross transaction value, a 10% increase year-over-year, and a 15% rise in revenue to $823 million.

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