Performance Improvements in Mercur

We’ve implemented a series of enhancements focused on speed, SEO, and user experience based on our latest performance audit. Here’s what changed and why it matters:

Better Search Visibility

• Canonical and language tags were added for all localized routes, helping search engines index the correct version of each page. Result: fewer duplicates, stronger rankings, and more qualified traffic.
• Structured data (breadcrumbs and product lists) was introduced to support rich snippets in search results, improving CTR and discoverability.

Faster First Impression

• Pages now loads faster, giving users visual feedback sooner and reducing perceived wait time. Result: visitors perceive the site as snappy and are less likely to bounce.

Smoother Navigation

• We reserved space for key elements and media loading was tuned to reduce unexpected jumps during scroll, providing a more polished, premium feel and higher engagement.

Faster Repeat Visits

• Static assets and content are now cached more effectively. Result: returning users experience near‑instant page loads.

Sharper Social Sharing

• Improved titles, descriptions, and images for link sharing. Result: posts look great on social and drive more clicks.
• Link text and images are now descriptive and screen‑reader friendly. Result: smoother navigation for everyone, including users with assistive tech.
• Headings and page metadata are standardized across pages. Result: clearer storytelling and stronger brand recall.

The Results

Mercur now loads faster, rank better, and look sharper across search, social, and mobile. These changes not only improve performance metrics but also translate into more traffic, engagement, and conversions.